
A brand-new site with zero domain authority. Flat performance for months, followed by a clear inflection the week the architecture was implemented.
I'm Damir Bilalov, an SEO and AEO consultant. 8 years in SEO, mostly with US founders building for the long term. I work with clients directly, and my agency handles execution — technical, content, links, on-page, development, PR.
Contact →Straight from Search Console

A brand-new site with zero domain authority. Flat performance for months, followed by a clear inflection the week the architecture was implemented.

Same 28-day window, one year apart — clicks 8.93K → 14K, impressions 189K → 897K.

Consistent compounding for an e-commerce client across 16 months — 5.33M impressions, 127K clicks.

Content was semantically solid but not ranking — mobile UX was failing user intent. After a targeted UX fix, the article started taking a direct competitor's impressions.
The product is proven and the revenue is real. Search is either underbuilt or it's been running without a strategy underneath it. You're not looking for a campaign — you want a channel that keeps growing while you work on other things.
You have the vision, and often the engineering capacity to execute. What you don't want is to find out in year two that the site architecture, the URL structure and the content model all need rebuilding — which is slower and more expensive than getting it right now.
A migration, or a raise that means building search properly from scratch. These are the moments with the most upside and the most downside. One wrong word in a heading on your homepage can cost you real revenue, and recovering takes far longer than the mistake did.
Before I recommend anything, I need to understand your business close to as well as you do — how you make money, what actually converts, where growth realistically comes from. Most SEO fails because it was built on a generic idea of a business instead of yours. This part takes longer than people expect. It's also the reason the rest works.
In most companies, a small fraction of the available SEO work produces the large majority of the result. Finding that fraction is the job. Everything else is expensive motion — real work, real invoices, no revenue.
The first month gives us real feedback. We go deep on what the changes actually did and where, and that sets the next move. The loop runs for as long as we work together, which has usually been years.
A client, two weeks later
“Following the information you provided… I have fully optimized the website. Now, we are running at 90ms average response time. I have locked out my developers and will let this run without changes.”Read the full message
People have been saying it for a decade and it has never been less true. Google reports more than five trillion searches a year.
What changed is that there are now two surfaces to be visible on instead of one. Nearly every technique that gets you into an AI answer is a search visibility technique first, which is why AEO-only strategies tend to damage the channel still doing most of the work. I do both, in that order.
The less popular half of the truth: SEO isn't fast and it isn't cheap. Anyone promising results this quarter is either overstating it, or about to show you growth that came from somewhere else.
On X
I see clients break their SEO trying to do AIO every day
— Damir (@DamirBilalov) June 24, 2026
We’ve been using fan out queries before AEO existed. These are called correlative/sequential queries, in semantic SEO. So it’s all the same proper SEO fundamentals - just at a different angle.
— Damir (@DamirBilalov) July 10, 2026
Damir has been with Lebel since day one of our SEO — going on three years now. He doesn't just do the work; he makes sure I actually understand the strategy behind it, which is why I've never had to second-guess where we're headed. He's become a friend along the way, and I'd recommend him to anyone serious about building something that lasts.
Damir Bilalov runs our Topical Authority Cohort and is one of the top SEOs on the topic of Semantic and Topical Authority in the Koray Tuğberk Gübür Framework.
We were getting plenty of form fills and almost none of them were real buyers. Damir went through the technical side of the site and reworked how our pages were built and structured. Within a few weeks the volume looked similar, but the leads were coming from people actually ready to buy. It changed what our sales team spends its day on.


Podcast: How to Build Topical Authority in 2026
Watch on YouTube →SEO compounds, it doesn't spike. The work that matters takes months to show up in revenue, and nobody can shortcut that honestly.
The thinking is the part worth paying for. My team can execute at any depth you need — but the execution works because of what comes before it.
This works when it's a channel you intend to own.
I'll be in touch within 24 hours.